It’s possible that OpenAI wants to get into the search game and compete with big names like Google and Bing as well as newcomers like Perplexity.
Thursday, the company showed off SearchGPT, a search tool that will use web sources to give “timely answers” to questions.
SearchGPT looks a lot like OpenAI’s ChatGPT, which is a chatbot tool. You type in a question, and SearchGPT gives you web-based data and pictures with links to relevant sources. You can then use a sidebar to ask more questions or look into other connected searches.
There are searches that look at where you are. OpenAI says in a support document that SearchGPT “collects and shares” general location data with other search engines to make results more accurate (for example, by showing a list of nearby places or the weather forecast). There is also an option in the settings menu of SearchGPT that lets users share more accurate location information.
SearchGPT, which OpenAI calls a prototype, is now live for “a small group” of users and publishers. It is powered by OpenAI models, especially GPT-3.5, GPT-4, and GPT-4o. (There’s a list of people waiting.) OpenAI says that some parts of SearchGPT will be added to ChatGPT in the future.
“Finding answers on the web can be hard, and you may have to try several times before you get results that are useful,” OpenAI says in a blog post. „We think that adding real-time web information to our models will make it easier and faster to find what you’re looking for by making them more interactive.
There have been rumors for a long time that OpenAI wants to make something similar to Google. A product, or at least a test, was said to be in the works by The Information in February. But SearchGPT’s release couldn’t have come at a worse time: AI-powered search tools are already getting a bad name for plagiarizing, being wrong, and using other people’s material without giving credit where credit is due.
People remember that Google’s AI-powered search feature, AI Overviews, said that putting glue on a pizza was a good idea. Arc Search from The Browser Company told a reporter that toes that have been cut off will grow back. An AI search engine called Genspark used to make it easy to find guns that could be used to kill someone. And Perplexity copied news stories from other sources, like CNBC, Bloomberg, and Forbes, without giving credit or reference.
Summary articles made by AI could hurt the traffic of the websites that they get their information from. In fact, they already are. One study found that AI Overviews could hurt about 25% of source traffic because they don’t highlight article links as much.
While Perplexity is still on its apology tour, OpenAI is presenting SearchGPT as a more responsible and measured deployment.
OpenAI says that SearchGPT “clearly cites and links” to publishers in searches with “named attribution that is in line with the text.” It also says that it’s designing the experience with writers and giving website owners a way to control how their content shows up in search results.
Also Read: Openai Shows Off the Gpt-4o Mini, a Cheaper and Smaller Ai Model
It’s important to note that SearchGPT is only for search and not for training OpenAI’s generative AI base models. “Sites can show up in search results even if they choose not to be trained by generative AI,” OpenAI says in the blog post. “We want the ecosystem of publishers and creators to do well.”
One company used to scrape millions of YouTube clips without permission to train its models. It’s hard to believe what they say now. But we’ll wait and see how the SearchGPT story goes.
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