Since the beginning, Meta’s Threads has tried to use the network effects of its other social networks, like Facebook and Instagram, to its advantage by testing different ways to cross-post and promote Threads posts on a carousel. These days, the business is trying out a new tool that will let you share Instagram Reels straight to Threads.
Alessandro Paluzzi, who tracks apps, found that Threads is working on a new feature that will let you choose Reels from your account and post them on Threads. The company told TechCrunch that it is testing the function after all.
Paluzzi said that if you click on the Instagram button in the Threads edit box, you will see a grid with your Instagram posts and Reels. After that, you can pick which Reels you want to post on Threads.
There are already a lot of people who post their Instagram posts and Reels on Threads to get more fans and get more eyes on their content. They might be able to do this faster with this new button.
Meta began testing a tool earlier this year that automatically posts from Instagram to Threads. Earlier this year, the company was also testing a tool like this on Facebook.
Meta began showing carousels of Threads posts on Facebook and Instagram last year to get more people to use its newest social network and see more of Meta’s posts. Meta quietly added a way for people to stop being recommended posts on Instagram and Facebook because some people didn’t like having their posts shown to other users.
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