Threads.com, the option to Slack backed by Sequiuoa, said on its website that Shopify had bought it. The companies didn’t say what the deal was, but they did say that the Threads.com team would be joining Shopify.
Threads also said that the startup had “the chance to sell our domains” after Meta’s social network with the same name went live last year. It’s not clear if the company sold the domain name to Meta, Shopify, or someone else, but the note does say that if it had stayed independent, it would have had to change its name from Threads. Everyone on this list has been contacted, and we’ll change the story if we hear back.
With $10.5 million in funds, Threads.com released its product in secret in 2019. After Meta launched Threads, its social network that works like Twitter, it got a lot of attention. Meta also made another product called Threads, which was an Instagram partner app that ran from 2019 to 2021.
The people who work at Threads.com said that while Meta’s social network was growing, a few businesses tried to buy it. It said that it finally picked Shopify because it gave it the chance to “tinker at scale.”
“At about the same time that Threads.com was thinking about selling the domain, a few companies asked if we would be interested in buying it.” In the past, when this happened, we would politely say no. “But this time, things were different,” the business wrote in the post. “We weren’t excited about the time it would take to rebrand, and since mind-bending technological advances are now commonplace, we were excited to join a place where we could play around on a large scale.”
Meta chose to use Threads.net last year because Threads, a company for business communication, already owned Threads.com. But a lot of people still went to the.com site and even got the startup’s app before they realized it wasn’t the social network they were looking for.
At the time, analytics company data.ai said that between July 6 and July 12, 880,000 people downloaded Threads.com’s app on iOS alone around the world. On Android, the game passed a million downloads in its entire history with just a few downloads left before Meta launched its Threads social network.
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As Threads co-founder and CEO Rousseau Kazi told last year, “Threads is a powerful word and an internet native term.” Kazi worked at Facebook for six years.
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