Pavel Durov, the founder of Telegram, said on Wednesday that people who use the chat app and have personal accounts can now pay a monthly fee to turn them into business accounts. This lets people list things like where they are and when they’re open, which could be useful for small shop and café owners.
For business accounts, you can use color labels to organize your chats, set up automatic greetings or away notes, and set up shortcuts for quick replies. Durov said on his channel that Telegram is going to add more business features this month, such as a way to use chatbots driven by AI for customer service.
“Telegram Business accounts will be able to easily add chatbots as their secretaries who can answer all or some of their chats.” “These chatbots can take automated customer service to a whole new level with AI,” he said.
This is Telegram’s way of trying to compete with WhatsApp Business, which had more than 200 million active users every month last year. One big difference, though, is that Telegram requires a subscription fee to use business tools, while WhatsApp makes money from the types of conversations and how often people chat.
WhatsApp, which is owned by Meta, added a lot of business-focused features last year, such as the ability to send personalized messages to customers and finish e-commerce transactions without leaving the app.
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In the past two years, Telegram has worked hard to grow its business through paid subscriptions, a self-custodial cryptocurrency wallet, and the sale of premium usernames. The chat app has more than 800 million users around the world. This month, it plans to launch an ad platform with a revenue-sharing program for channels.
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