OpenAI tried to trademark “GPT,” but the U.S. Patent and Trademark Office said no because the word is “merely descriptive” and can’t be registered. While this is bad for OpenAI’s reputation, don’t think that its rivals will start making their own versions of the popular chatbot any time soon.
As of right now, ChatGPT is the most well-known AI brand. It is the most famous conversational model on the market and the one that made large language models popular around the world.
The USPTO says that the name doesn’t meet the requirements to be registered as a trademark, which would give it the security that comes with having “TM” after the name. In case you forgot, they turned down the application once before in October, and this is the “FINAL” rejection.
This Is How The Rejection Document Puts It:
The applied-for mark only describes a function, feature, or trait of the applicant’s goods and services, so registration is denied.
OpenAI said that it was the one who made the word “GPT” more well-known. “GPT” stands for “generative pre-trained transformer,” which describes the type of machine learning model. It’s generative because it creates new (kind of) content, pre-trained because it’s a big model that was trained centrally on a private database, and transformer is the name of a way to build AIs that Google researchers found in 2017 that lets much bigger models be trained.
But the patent office said that GPT was already being used by other companies in a lot of other situations that were similar. Because of this, Amazon has a page that explains what a GPT is and how they use them.
From the patent side, the case is that GPT explains a part of the product. To use an example, let’s say you made a cereal called Crunchy O’s and wanted to protect the word “crunchy.” In the case of ChatGPT, you can talk to a GPT-type AI model. OpenAI did not come up with this idea, and it is not the only company that does it. There are some things that must be true in order for it to be a brand.
It’s possible that OpenAI’s lack of a trademark will make it less dominant in terms linked to GPT. You can expect apps like “TalkGPT,” which has nothing to do with OpenAI, to appear in app stores. In fact, there are already a lot of them, and OpenAI can’t sue them for using their name.
Also Read: Karpathy is Leaving Openai Again, but He Says There Was No Big Deal
Of course, OpenAI is the first thing that comes to mind when someone says “GPT,” so even though they don’t have a lot of formal protection, they still have the advantage of being the first to market. As a matter of fact, they might use the GPT brand even more, rights and all, to make sure that everyone knows OpenAI did it first (or pretty close).
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