We have not yet witnessed any of the shifts in our lives or in the industry that were brought on by the pandemic. Even though many of the changes have already taken place, others are only now starting to become clear. It cannot be denied that the sector has undergone significant change. This includes some popular traveling websites, the volume of visitors to which has shifted as a result of the COVID-19 outbreak.
Most Popular Traveling Websites 2023
As a direct result of this, the traveling websites that are currently ranked among the top 10 most frequented in the world have shifted.
In recent years, there has been a shift in the factors that determine success and visitation.
It makes sense to do so given that our sector is one of those that has been hit the most by COVID limitations and the subsequent suspension of travel.
A study that was just published by Thrive My Way makes a comparison between the traffic in the year 2020 and the traffic that we have now, which is two years later.
Their methodology entails keeping track of the organic traffic that was created beginning with the first month of 2020, which was immediately prior to the implementation of the restrictions, and continuing through January 2022.
In other words, they count the number of visits that are not reliant on the advertisements.
They hope to accomplish this by devising a method that will evaluate the effectiveness of a website’s marketing without taking into account the amount of money spent on PR.
With the use of this analysis, we are able to observe the true impact that the worldwide emergency situation has had on even the most significant firms in the business.
The 10 Best Websites for Tourism
In the case of the tourism industry, it should not come as a surprise to learn that, in contrast to what has occurred in other fields, the number of trips has decreased substantially.
Regardless of the number of persons who were actually at home, they preferred to look at other websites.
In the end, it is natural to assume that people would not check on travel websites if they were unable to travel because doing so would be pointless.
On the other hand, it is eye-opening to consider the disparities.
For instance, while suffering a drop of 10.75% of organic visits, Booking nonetheless maintains its position as the industry leader.
The situation with TripAdvisor is particularly intriguing because it has maintained its position as the second most popular travel website despite suffering a 33.2% drop in visitor volume.
To put it another way, their authority is so tremendous that even the pandemic has not been able to threaten their rule.
Uber is one of those who have suffered the biggest among others who have also faced losses (29.52%), albeit not as much as Ryanair, which slips to the bottom of the leaderboard with 47.74% less visits than Uber did. Surprisingly, American Airlines has grown by 11.19%, which indicates that not all flight gateways have been hit to the same degree as unfavorably.
The Number of Concrete Reservations Increases
It is also a very intriguing fact that Airbnb has been able to record a growth of 12.85%; this indicates that apartment rentals have been able to rebound from the restrictions more quickly.
In this context, the website Vrbo, which is devoted to providing family-friendly vacation rentals, has seen an enormous rise of 44.70%. As a result of this, Expedia has moved up to the fifth and sixth positions on the list.
While this was going on, Agoda experienced growth in January 2022 when compared to the same month in 2020.
It would appear that the urge to travel has returned at this time given that there has been a 22.19% increase in the number of tourists.
In addition, it is also intriguing to see that the website for Marriott International currently occupies the ninth position, having grown by 16.63% over the past year.
This demonstrates the importance of client loyalty programs.
List Of Top Traveling Websites According to Traffic:
| Traveling Websites | Pre-COVID-19 January 2020 | Post COVID-19 January 2022 | Difference (%) |
| Booking.com | 158,239,803 | 141,221,612 | -10.75 |
| Tripadvisor.com | 252,696,961 | 168,754,257 | -33.22 |
| Airbnb.com | 17,395,306 | 19,629,820 | +12.85 |
| Uber.com | 21,915,856 | 15,445,306 | -29.52 |
| Expedia.com | 36,036,056 | 35,312,376 | -2.01 |
| Vrbo.com | 6,793,680 | 9,830,367 | +44.70 |
| aa.com | 16,703,217 | 18,572,833 | +11.19 |
| Agoda.com | 15,600,464 | 19,062,156 | +22.19 |
| Marriott.com | 31,615,136 | 38,872,602 | +16.63 |
| Ryanair.com | 26,961,852 | 14,091,270 | -47.74 |
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