Fabrizio Longo, a respected Audi executive and passionate mountain climber, sadly died when he fell while climbing a mountain by himself in Italy’s Cima Payer.
Longo, 62, died on Saturday, August 31, while climbing up a mountain on a “via ferrata,” which is a protected path. The Italian Winter Sports Federation said this.
In a statement, Flavio Roda, President of the Italian Winter Sports Federation, said he was very sorry about Longo’s death and that it was “a terrible loss for the federation, which has worked well with Longo for years.”
Roda sent his sympathies to Longo’s family and the Audi Italia staff, pointing out how much Longo meant to the company.
Longo was climbing alone when the accident happened. He was called “a very skilled and careful mountaineer.”
The union says that another climber saw the fall and called the police right away.
The Pinzolo Alpine Rescue station sent help by helicopter, and they found Longo’s body 200 meters (656 feet) below the peak. On the scene, medical staff reported that he had died.
The Guardia di Finanza, Italy’s local police force, later found Longo’s body and took it to Carisolo, Italy, according to the local newspaper Il Messaggero.
He was born in Rimini, Italy, in 1962, and has been the head of Audi Italia since 2013.
The Italian Winter Sports Federation had a good relationship with Audi Italia because of how he ran the company.
Before he joined Audi in 2012, Longo had other important jobs at Fiat and Lancia.
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Longo was an avid mountain climber, and his love for the mountains was clear on his Facebook page, where his most recent post, which was made just two weeks before the accident, showed the Anderta Alps in the Sesto Dolomites.
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