The man who got the most attention at the first White House Creator Economy Conference wasn’t a TikTok or YouTube star. President Joe Biden was the one who emphasised how social media users can change people’s minds.
President Biden said of content makers, “Until about three or four months ago, I didn’t pay very much attention, following you guys.” He said that his niece told him to read more about how social media gives more people the chance to reach a huge audience.
“She called me and said, ‘Pop, you need to start listening to these guys.'” That’s you guys. Because of this, I want to ask you to the White House.
Both the president and his niece are right. A report from the Pew Research Centre found that about half of U.S. adults get their news from social media at least sometimes. This includes people who make content.
Biden said of the old-style press, “There are no editors anymore.” “You want people to know about you.” You need a click. It’s not always best to do something good to get what you want.
It’s a big deal that there is even a creator economy event at the White House, especially since some lawmakers can’t tell the difference between Roku and YouTube. On the other hand, the White House has kept talking about how creators can play a bigger part in political message. Chris Tom, who runs the White House Office of Digital Strategy, has become a regular at VidCon. Biden’s campaign for re-election (which is separate from his government and is now part of Vice President Kamala Harris’ campaign) hired a meme manager to reach more digital native voters.
Biden also welcomed creators with open arms when he told them about important problems like the war in Ukraine and how well the coronavirus vaccine worked.
Some creators who spoke on panels at the creator economy meeting seemed to agree with the ideas behind laws like the Kids Online Safety Act (KOSA). Biden backs the bill that comes from both parties. It would require social media sites to have a duty of care, but it could have unintended effects that threaten digital privacy and identity. Neera Tanden, a domestic policy director at the White House, said nice things about KOSA. However, Lexi Hidalgo and Jackie Aina, who made it, both said they don’t think people should be able to be anonymous on social media sites.
Biden talked about mental health in his speech, but his main message to artists was not to take their audience’s trust for granted.
“The number of lies people hear is getting so high that it’s impossible to keep track.” “It’s hard for them to decide what to believe,” Biden said. “You break through in ways that I think will completely change the way we talk to each other.”
He then made a joke about why he had artists over to the White House. “Help me find a job,” he said.
During his speech, the president made clear the difference between the old and new media. About 100 startup founders, industry stakeholders, and creators, such as independent newsletter writers, sat on the floor of the Indian Treaty Room. In a separate area, reporters from major news outlets joined the White House press pool.
He asked, “Is that the real press or the fake press back there?” “That was a joke.” “That was a joke.”
At the end of his speech, Biden let people in the crowd ask questions, but not the press.
“Any of the non-press…” “If you want to ask me something, feel free,” he said. “I might not answer.” I’d like to stay on subject. “Let’s not talk about what’s going on in foreign policy in the present.”
Someone from the press pool yelled a question about Venezuelan politics at the president. The questioner was then led out of the room for the rest of Biden’s visit, which lasted about 30 minutes. When Biden talked about the difference between old and new media, this event furthered that point.
Also Read: They Want to Hire an Experienced Meme Lord for the Biden Campaign
The president told the authors, “The best thing about you is that people trust you. I hope you keep that.” “I trust you.” It makes a difference.
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