Amazon has named Samir Kumar, a long-time executive, as the new head of its India consumer business. This comes a month after the head of its India business quit because of tougher competition in the key market.
Kumar will be Country Manager for India for the e-commerce giant. He has worked there for 25 years, the company said.
This job would be in addition to Kumar’s current duties as head of Amazon’s customer business in the Middle East, South Africa, and Turkey, the company said.
Amit Agarwal, Amazon’s senior vice president for developing markets, told staff about the change in leadership in an email. The move comes after Manish Tiwary, who was in charge of Amazon’s India customer business, quit without warning last month.
Amazon still has a high priority for India, and Agarwal said in a statement, “I am very excited about the chance ahead as we continue to change lives and livelihoods.”
Even though Amazon has spent more than $7 billion in India, it is having trouble in smaller cities and towns where Walmart-owned Flipkart and SoftBank-backed Meesho have become stronger rivals.
Morgan Stanley says that Meesho now has more monthly active users on its mobile apps than Amazon. A study by Bank of America says that Flipkart has more than 50 million daily active users of its mobile apps in India, while Amazon only has less than 40 million.
Quick-commerce companies like BlinkIt, Swiggy, and Zepto, which give deliveries within 10 minutes, are giving Amazon more and more competition in India’s cities.
A short time ago, Flipkart started its own fast shipping service in Bengaluru. The company also began trying four-hour deliveries on Myntra, which is India’s biggest online clothing and fashion store.
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So far, Amazon hasn’t brought quick shopping to India.
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