The National Transportation Safety Board, a government body in the U.S. that looks into crashes, told the Dawn Project to stop using its seal after it was used in a Super Bowl ad that told people to stop buying Tesla cars.
In a letter, the NTSB said that its seal had to be taken off of the Dawn Project’s website and YouTube page right away, along with any other airings of the commercial. In a news statement, the NTSB said that the Dawn Project did not have permission to use its seal and that the NTSB does not support their work.
âWe used the NTSB’s seal in our second Super Bowl LVIII commercial to talk about how Tesla is refusing to follow the NTSB’s sensible safety suggestions, which are suggestions that The Dawn Project fully agrees with,â a spokesperson for the Dawn Project said in an email. “We respect the NTSB a lot more than Tesla.”
There were two ads for the Dawn Project during Super Bowl LVIII in Washington, DC, Dover, Delaware, Santa Barbara, California, and Traverse City, Michigan, which is where U.S. Secretary of Transportation Pete Buttigieg lives. The group works to promote safety and is backed by tech CEO Dan O’Dowd. $522,000 was spent to show the ads in those areas.
The ads say bad things about Tesla’s advanced driver aid software called “Full Self-Driving,” which O’Dowd says has major safety problems. FSD does not drive itself. The new $12,000 system does some driving jobs automatically, but there needs to be a human driver ready to take over at any time.
For years, the Dawn Project has been fighting against the use of Tesla FSD. Last year, they even ran an ad during the Super Bowl. The group paid attention to the NTSB because it used its seal in this year’s ad. According to William McMurry Jr., General Counsel for the NTSB, the use was illegal. He also said that the commercial was put on the group’s website and YouTube channel.
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The Firm Also Sent A Picture Of The Ad, Which You Can See Below
As our job requires us to be completely separate from business interests, we work hard to keep the NTSB’s good name around the world by not letting anyone use our seal without our permission, the letter says. “Against Federal law, you did not get permission from the NTSB to use the NTSB Seal in your Super Bowl LVIII commercial or on any other materials, and the NTSB did not give it to you.” You are also using the NTSB’s seal without permission, which makes it look like the NTSB supports your business and/or message.
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