The search engine Ecosia buys trees for good causes with the money it makes from ads. It has now released a new cross-platform browser to expand its reach online.
The new browser is compatible with Mac, Windows, iOS, and Android. It is based on Chromium, Google’s open source browser project, which is why it is very similar to Chrome.
The German company, on the other hand, thinks that’s a good thing because users might be more likely to switch if the experience is close to what they’re used to. Users can change the look of the landing page on Ecosia and get rid of parts they don’t like, like the top sites or the climate effect widget.
Long-Term Success
The CEO of Ecosia, Michael Metcalf, told TechCrunch that the company grew by adding platforms so that it could keep its promise to be more environmentally friendly.
Metcalf said, “The main reason we’re making a browser is because we want to go where our users are and start to grow the footprint of where they can be sustainable.” “Right now, search is our main use case, but we want to grow into other parts of browsing.”
Ecosia is also starting an affiliate shopping program with this new browser. This means that under “sponsored links,” users will see links to buying sites like Amazon, eBay, and Decathlon. The business said that all the money it makes from affiliates will be used to plant trees and support other green projects. Ecosia has promised that this kind of spending will make 25Wh of clean energy for each user every day.
Metcalf said that even though the company wants people to spend less, it is well aware that people like to shop online, and the affiliate program gives them a chance to give back. The company also plans to make the affiliate shopping experience better, add its AI chatbot, and let users customize the browser more in the future.
In recognition of how hard it is to get people to switch computers, the company is first focusing on the 20 million people who already use a search engine. It will also do more marketing to people who already support the “green” cause. The company was pleased with the number of people who stuck with it during early beta testing, but it wouldn’t say anything about how people using the new browser affected Ecosia search traffic.
Last year, Ecosia made some changes to the way its search engine works. The company tried out Google Search in places like Canada, New Zealand, Brazil, and the Philippines after using Bing as its only search engine for years. System1 is the ad tech company that the business uses. System1 syndicates search results from Microsoft Bing, Startpage, and Info.com.
Also Read: At Google Cloud Next, Google Puts All of Its Money Into Creative Ai
In the first half of this year, Ecosia also planted more than 200 million trees in 95,000 places around the world.
What do you say about this story? Visit Parhlo World For more.
