Today, artificial intelligence (AI) is all the rage in technology. To get more people to use and join LinkedIn, the company unveiled a bunch of new AI-powered services on Thursday.
The company is betting a lot on AI and people’s desire to see it woven into the platform. They’re adding tools that can help people look for jobs and then apply for them (yes, there’s a tool that can write your whole application and cover letter), find relevant learning material (of course, it’s about AI), and search all of LinkedIn faster to find what you need.
First, let’s talk about a few important things about LinkedIn’s current focus on AI. Then, we’ll go over some of the bigger features that LinkedIn is rolling out.
First, as we’ve already said, this isn’t the first time LinkedIn has used AI. Ever since the beginning, the company has been adding AI to its goods. In fact, you could say that AI is used in almost every part of the business.
This week talked to its head of product, Tomer Cohen, who said, “We’ve been building with AI since 2007.” One area where this has been true is with the company’s connection ideas, which have often felt very strange in what they show. “We use it a lot to connect people, protect ourselves, and keep trust in the ecosystem.” It’s a very useful tool.
LinkedIn does not want to miss the big change that has taken over the rest of the tech world: the wave of AI-powered tools that are meant to help regular people do chores that are focused on people.
In that way, LinkedIn has already been used. It released a set of OpenAI-powered tools in October 2023. The next month, reading and writing tools were added, along with tools to help with writing company pages, job ads, and profiles.
Second, LinkedIn doesn’t have as high of standards to meet as some of its competitors. When people became very interested in generative AI, big social players like Meta and X went through different levels of psychological crises. What are they going to do about it? What will they do to lead it? Should they? To put it another way, how do they make sure that the new thing doesn’t stop their companies from growing into the next level?
Of course, LinkedIn is owned by Microsoft, which also has a 49% share in OpenAI and is working hard on its own AI projects. This means that LinkedIn doesn’t have to come up with new ideas or invest in people who are, so it can focus on making improvements to tools it already uses.
Here Is A List Of Some Of The New Features
Looking for jobs and applying for jobs. Conversational prompts are going to be used in a new way to help us look for work. It still depends on the facts and the job being real, though. Such as, it might not be easy to find journalism jobs in London that pay at least £100,000, no matter how you word the search.
You can now write a cover letter or a letter of reference once you’ve found a job you want to apply for. The AI will also look over your resume and any other work you’re doing.
Learning how to personalize. LinkedIn is still excited about its video-based learning tool, and it looks like it has a lot of users who want to learn more about AI. Cohen said that over the past year, 160% more people have been taking AI-related courses. These courses include both technical and non-technical modules, such as simple introductions to generative AI.
You can be sure that LinkedIn is working to improve its search engines to take advantage of the trend. However, the company is also using AI to improve its content in another way.
Premium users can try out what the company calls “expert advice powered by AI.” LinkedIn says its AI-powered coaches will give users specific answers as a “starting point.” These coaches will use the knowledge of well-known teachers like Alicia Reece, Anil Gupta, Dr. Gemma Leigh Roberts, and Lisa Gates.
In turn, these will show up as personalized coaches that a user can tap on while watching a LinkedIn Learning lesson.
Search is the third big area where LinkedIn is using AI a lot. If you use LinkedIn, you know that this has been needed for a long time. Search has been one of the worst parts of the platform, especially as it has grown.
LinkedIn says it will give more information about the new search experience in the next few weeks. In the meantime, you can expect a lot more conversational search as a simpler alternative to or replacement for its current search experience, which uses keywords, network distance, geography, and other factors but never feels like it gives you the whole picture.
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Along with all of this, LinkedIn is making Recruiter 2024 more widely available, giving marketing more tools, and giving small businesses better, premium company pages.
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