Meta’s Twitter/X competitor Threads is rising steadily. As Mark Zuckerberg said during the company’s Q1 2024 results call, the social network now has more than 150 million monthly active users. This is up from 130 million in February.
Threads has made progress toward connecting with ActivityPub, the decentralized system that makes networks like Mastodon work, since the last quarterly earnings call. The company let people over 18 in the U.S. connect their accounts to the Fediverse in March so that their posts would appear on other sites.
Also, by June, the company wants to give its API to a lot of developers so that they can build things that use the social network. Still, it’s not clear if Threads will let devs make full-fledged clients for other apps.
Meta’s AI robot went live on Facebook, Messenger, WhatsApp, and Instagram last week. Threads was noticeably left off of this list, possibly because it doesn’t have built-in direct messaging (DM) features.
Threads also released a test feature on Wednesday that lets users delete their posts automatically after a set amount of time. For each post, they can also store or unarchive it and make it public.
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Threads has been around for about nine months, and Meta has slowly grown the audience. So, it’s not really an X alternative. In October, Instagram Head Adam Mosseri said that Threads would not “amplify news on the platform.” That being said, Meta’s social network is still growing. Apptopia, an app tracking company, said earlier this week that Business Insider said Threads now has more daily active users in the U.S. than X.
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